|SEO Guide for beginners to expert|
Complete SEO Getting Started Guide
SEO Beginner’s Guide
A complete guide for SEO beginners. Learn the basics of SEO and start exploring the fascinating world of search engine optimization.
What is SEO?
Search Engine Optimization. A three-letter word that may change the downplay of your life and business. why? With SEO, you can take advantage of the millions of users who use search engines every day.
Search engine optimization is the key to online success. With search engine optimization, you can optimize your website search engine, which means their results are ranked higher, your website traffic is more, and more customers may be.
If you want to change your career and start making a living online, or if you want to start selling products or services online or get more customers to your physical store, SEO is the most valuable and effective digital marketing tool you can use.
Who is this guide?
This is a complete guide for those new to SEO.
We assume that you don’t have experience in search engine optimization or search engine marketing, and you’ll be able to understand everything you need to know in a simple way by avoiding technical jargon or terminology that might be confusing for beginners.
What can I expect from this SEO guide?
This is an introduction to SEO, which only covers the basics of SEO. This is a beginner’s guide that will teach you the basic SEO concepts and lay the groundwork so that you can move to more advanced SEO techniques.
By reading this guide, you will not be an SEO expert, but you will have the necessary knowledge to start implementing SEO on your website.
What to do next?
After reading this guide, you can continue to complete the SEO learning journey of the SEO course and learn all about SEO.
It covers basic and advanced SEO concepts, including step-by-step guides, examples, and SEO case studies.
SEO Guide Content
This guide covers the following topics:
How does SEO work?
What is SEO?
Why choose SEO
Basic knowledge of beginner search engine optimization
Keywords in SEO
Page search engine optimization
Content marketing foundation
How does SEO work?
Before diving into SEO, the first thing to understand is that beginners are the working principle of search engines.
It’s possible that you have used Google thousands of times so far, and until now you don’t care how it works, just to find what you want quickly.
Understanding how Google works will help you understand what we want to achieve through SEO.
Search engines have become part of our daily lives. Whenever you have a question and want to learn or buy something, the first thing to do is to open Google and perform a search by entering your query in the Google search box or by voice search.
You want to find what you need in seconds and mechanically click on one of the highest results returned by Google Search.
This process is about 3.3 billion times a day from global users!
In order for Google to respond quickly to search requests and provide accurate results, they must do a lot of preparation in advance.
Their process is divided into two main steps:
- Crawl and index
- Ranking process (search algorithm)
- Crawl and index
In the process, Google will index all of the sites publicly available on the Internet.
Imagine this is like a phone directory, but bigger, instead of keeping the name and phone, it retains key information about the site, such as: the site’s unique address (URL), the site’s title, how many pages it has, the content type, the image , internal and external links, and more details needed for Phase 2 (the ranking process).
To achieve this goal, Google has launched a number of programs called spiders (also known as crawlers or robots) that crawl web pages, collect this information and enter it into the Google database for further processing.
The crawler is responsible for finding new pages but also monitoring changes to existing pages.
For many years, Google has been very good at this, they can almost immediately identify and index important information (ie, breaking news, such as earthquakes).
They have hundreds of spider monitoring networks and a huge database of all the information they need to store and process.
The way crawling and indexing work is too technical, so you don’t need to know the details. What you need to know now is that Google (and other search engines) constantly monitor changes to new and existing content on the web.
Ranking process and search algorithm:
When you enter a query in the Google search box, Google must understand what you are looking for and try to answer your question directly or provide you with a list of sites that are most likely to satisfy your request.
This is the job of the search algorithm that runs during the ranking process.
A search algorithm is a complex computer program that analyzes the data in a Google index and decides which sites are displayed in the results of any given query, and in what order.
The Google search algorithm consists of hundreds of rules, but no one knows for sure what these rules are.
The original algorithm was created in 1996 by Google founders (Larry Page and Sergey Brin). The original algorithm was simple, but it has become very complicated over the years. It is believed that more than 255 factors need to be considered before making a decision.
Google recently integrated their artificial intelligence (AI) technology into search algorithms (this is called RankBrain), so now ranking decisions are made by the logic maintained by robots and humans.
Over the years, many engineers have tried to decrypt algorithms and accurately understand how rankings work, but it remains a valuable secret to Google.
Google acknowledges that there are some known factors that are part of the algorithm (such as page speed, information security (SSL) and mobile friendliness), but the rest of the factors have never been officially released or recognized by Google.
One of the goals of search engine optimization is to provide Google with the right signals so that during the ranking process, the search algorithm will “pick up” your website and display it on top of the search results.
We’ll look at this in more detail below, and what you need to understand now is that after considering many known and unknown factors, the ranking of search results is determined by the ranking algorithm.
How about BING and other search engines?
Google is the most popular search engine with over 60% market share, but it’s not the only one. Other search engines such as Bing, Yandex, and Duckduckgo account for the other 40% of the market.
In general, no matter what optimization changes you make to your site to meet the needs of the search giant, it will help you rank in other search engines.
What is SEO?
Search engine optimization is the process that is followed to optimize your website search engine.
The SEO process has a set of rules that can be applied to your site so that search engines can more easily index your site and better understand your content.
Keep in mind that crawlers and algorithms are not humans, but computer programs that cannot “read or see” websites like real users.
The crawler reads the HTML code of the web page, extracts the information they need and adds it to the index.
Then, the job of the algorithm is to decide which sites rank higher in certain queries.
In this ongoing process, crawlers and algorithms are looking for clues to help them make the right decisions, and sites that can do this more effectively, ranking higher in search results.
This is the full meaning of SEO.
As mentioned above, the Google ranking algorithm considers more than 255 ranking factors when evaluating page quality.
To make it easier to handle, various SEO factors can be divided into three main sub-processes.
Each of these sub-processes involves multiple factors, and when applied together, the end result is a fully optimized website that can achieve high rankings in Google.
Below is a quick summary of what each process contains. If something is confusing now, don’t worry, we’ll explain everything in more depth in the following sections.
Technical Search Engine Optimization: Technology Search Engine Optimization refers to the process of optimizing a website for the crawling and indexing phases.
With technical search engine optimization, you can help search engines access, crawl, interpret and index your website without any problems.
It is called “technology” because it has nothing to do with the actual content of the website or the promotion of the website.
The main goal of technical search engine optimization is to optimize the infrastructure of the website.
Page Search Engine Optimization: The goal of your page search engine optimization is to say “search engine language” and help the crawler understand the meaning and context of your web page.
This is where you start working on keyword and content marketing and optimizing specific keyword pages.
Search Engine Out-of-Site Optimization: Off Page, SEO is related to website promotion methods – technologies that go beyond website design and content.
This is a key part of the overall SEO process, but after completing the other two processes (technical and page search engine optimization), you only need to deal with this issue.
SEO will help you get more exposure in search engines. In order to make management easier, the whole process is divided into three main sub-processes, which must follow the order shown above, namely technical SEO, on-page and off-page SEO.
The basic SEO principles for various websites are the same and then depending on your type of website (blogs, corporate websites, e-commerce sites, etc.), you can apply specific rules to further improve the search ranking of the website.
Why choose SEO?
If you want to know why you need to practice SEO, whether you are an SEO expert or outsourcing SEO to a professional, the answer is simple.
Rank higher in search engines
With search engine optimization, you will rank higher in Google, which means more website traffic. Traffic (access) is the most important factor in determining the success of your site.
If you don’t have traffic, you won’t be able to get conversions, sales, subscribers, or the attention your site deserves.
Bring targeted traffic to your website
Yes, there are other sources of traffic, such as traffic from social media networks (think Facebook or Instagram), but no traffic sources are as targeted as organic traffic.
Users who type search queries on Google have very specific intents, while users on Facebook are browsing to have fun or to communicate with their friends.
This has had a huge impact on the conversion. When you sell products online, if you visit from Google instead of from Facebook, you are more likely to sell.
Google visitors need to find a solution, and Facebook visitors may visit your site for advertising or curiosity.
Note: Website conversion refers to the user performing the actions you want them to perform. For example, subscribe to your newsletter, buy products from your store, visit your store, submit contact forms, and more.
If your search engine optimization is not working, you must pay for this in order to get traffic to your site. If you can manage to run profitable PPC campaigns on Google or Facebook, this is not necessarily a bad thing.
The problem is that as soon as you stop paying for your ads, your traffic will drop and you will return to the original point.
With SEO, this is a completely different story. Once you get a high ranking on Google and do all the work necessary to maintain your ranking, traffic will flow within 24X7.
Imagine the benefits this can bring to your business. Users will visit your website and you can sell or get potential customers while you sleep.
To avoid any confusion and complete accuracy, the word “free” is a bit misleading.
You will need to do a lot of work before you want to get the high rankings of the keywords you need, which comes at a price.
However, this does not change the fact that once you reach this stage, everything else becomes easier and costs are gradually reduced.
SEO allows you to grow your business
There is no guarantee on SEO. Google is constantly changing their ranking algorithms, and every time they do, some sites may get or lose rankings.
However, if you have not violated any rules and continue to work on your SEO and have a clean history, you can make some predictions about the expected traffic levels.
This means you can plan and execute business growth.
For example, if you sell the service online and you know that you get an average of 10 potential customers per month (from organic traffic) in the past year, you can assume that this number will be similar next year and require new people to handle the extra work. Quantity
Note: Organic traffic is a term used to describe the traffic from Google (and other search engines) that are not paid for. This is different from the pay-per-click paid traffic when you click on a Google or Facebook ad and visit your website.
The highest position gets most of the search traffic
Let’s take a look at the structure of the Google search results page when searching for queries on Google. A typical page has the following components.
Google ads (paid traffic)
Best results (organic traffic – > this is where SEO comes into play)
People will also ask for chapters or local search engine optimization results (Google Maps) or videos.
More organic results
What does it mean? this is very simple. If you want to get traffic from Google and take advantage of SEO, you not only have to rank on the first page of the results but also rank in the top 5.
Pages on the Google homepage get 73% of clicks, and pages in the top five get 67% of clicks.
Other benefits of SEO:
In addition to the above advantages, there are many other benefits of practicing SEO.
Brand awareness – Every time you search for related queries, thousands of users will see the sites in the top search results, increasing brand awareness.
Brand trust – Users trust Google’s search results and the websites displayed at the top.
Increase in social networking – Advanced websites gain more share and mention in social media networks.
More backlinks – Other webmasters are more likely to reference (link) sites that appear on the Google homepage.
With search engine optimization, you get more exposure on the search engine results page, which means more organic traffic to your site. Organic traffic is the target and most valuable source of traffic because it translates better than other traffic sources.
Although there is no guarantee, if you manage to have reliable SEO results for a period of time and you have no intentional or unintentional violation of any rules, you can take advantage of all the benefits of SEO and get rid of them.
Image source: Google